New Belgium’s 2007 Eco-Friendly ‘Tour de Fat’ Breaks Records

Posted on November 12, 2007
Filed Under Brews and Breweries, Events and Festivals |

Source: PRWeb Press Release (Original Article):

The Eco-Friendly Tour raised more than $245,000 for nonprofit organizations in 12 Cities: New Belgium Brewing’s cycling circus “Tour de Fat” pedaled its way to a record-breaking tour in 2007, hitting 12 cities in the west and southwest. More than 12,000 riders dressed themselves and their bikes in outlandish costumes to raise awareness for the two-wheeled lifestyle and to raise funds for non-profit organizations.

Ft. Collins, CO (PRWEB) November 12, 2007 — New Belgium Brewing’s cycling circus “Tour de Fat” pedaled its way to a record-breaking tour in 2007, hitting 12 cities in the west and southwest. More than 12,000 riders dressed themselves and their bikes in outlandish costumes to raise awareness for the two-wheeled lifestyle and to raise funds for non-profit organizations. This season, the number of riders in the tour’s bike parade increased by 112% from last year and 266% from 2005. In fact, the Ft. Collins, Colorado festivities set a world record for the longest stretch of a bicycle parade with nearly 5,000 riders filling the streets.

“This year was incredible,” said Chris Winn, Tour de Fat’s Event Evangelist. “It’s a definite sign of the times with people switching gears to help the environment. Not only did we have more riders than ever and raise a lot of money for worthy organizations, but we also had thousands of people pledge to bike more than half a million miles for Team Wonderbike.”

There are some great stats in there. New Belgium is continually leading the way in sustainable business practices. Nice job up in The Fort. Definitely, check out their expanded “Folly” website for more information on local issues and great links.

For any business who cares to strive for becoming ecologically sustainable, follow New Belgium.

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